Erin M. Wiles (Class of ’10) Self-Employed Marketing Professional http://www.ErinWiles.com Dear MBA Students: It has been two years and as an MBA student at CBU I have completed dozens of group and individual class projects, been witness to the strategic invention of the “Grizzle Stick,” written one too many IRACs, took an embarrassingly easy (yet […]
Tag Archives: Kevin Fleming
Kevin – Learning to Dig
Let’s see, Easter, Spring, DST, and a little vacation in the Arkansas Mountains and WHAM!!!!, we are finished with the Business Strategy Course and into week 3 of the Analytical Business Research Course. Okay, seriously, when I looked at the program at first I said, wow, MBA in two years. Then I looked at the […]
Kevin – One More Week
Another week and another run after the elusive Athletic Shoe Merchandising Goal. We’re making headway. Our team has moved up again this week, but not as much as we had hoped. Man, the guys in this class are OUTRAGEOUSLY aggressive! I mean, they are dropping prices, raising advertising, and going crazy – but can their […]
Kevin – Best Laid Plans
Okay, I am the CEO of my organization in this crazy Business Strategy Game and my team has taken it on the chin for the last two weeks! So what did I do? I acted as any respectable CEO would, blamed my CMO for having faulty market intelligence, I blamed my CIO for having terrible […]
DoubleTree
CBU MBA Alumni 