Archive | December, 2011

MBA Alumni Social January 26 @ Spindini

Join the CBU MBA Alumni Association January 26 @ 5:30 for the MBA Alumni Social at Spindini on South Main. Complimentary valet and a selection of Spindini’s finest appetizers! Drink Specials: 1/2 price wine, $3 Drafts, $5 Well Drinks Send your reservation to RSVP@cbu.edu so we can be sure to have enough appetizers for all! Location: […]

3 Comments Continue Reading →

Welcome to the new CBU MBA Alumni website!

Hello to all of my fellow CMBA Alumni, Future Alumni, and prospective students.  Welcome to the new and improved CMBA Alumni website.  I always feel introductions and pleasantries come first before we get into the wheres and whys, so to speak. My name, if you don’t know me, is James Stone Class of ’11.  I […]

2 Comments Continue Reading →

Predictably Irrational by Dan Ariely

Editorial Reviews From Publishers Weekly Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when […]

Leave a Comment Continue Reading →

Positioning by Al Ries and Jack Trout

Book Description Publication Date: December 13, 2000 ‘One of the most important communication books I’ve ever read. I highly recommend it!’ – Spencer Johnson, author of “Who Moved My Cheese?” and co-author of “The One Minute Manager”. ‘…Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea […]

Leave a Comment Continue Reading →