Another week and another run after the elusive Athletic Shoe Merchandising Goal. We’re making headway. Our team has moved up again this week, but not as much as we had hoped. Man, the guys in this class are OUTRAGEOUSLY aggressive! I mean, they are dropping prices, raising advertising, and going crazy – but can their […]
Tag Archives: CMBA 605
Kevin – Best Laid Plans
Okay, I am the CEO of my organization in this crazy Business Strategy Game and my team has taken it on the chin for the last two weeks! So what did I do? I acted as any respectable CEO would, blamed my CMO for having faulty market intelligence, I blamed my CIO for having terrible […]
Kevin – Update on Strategy
Since our last discussion, we have actually had two result weeks (years in the life of the game) of the BSG and the competition is firing up. First, you have to understand how the game is scored. You get a maximum point value of 20 points each for reaching a specified target in EPS (Earnings […]
Kevin – BSG Start
Another week, another trip to the knowledge Doctor – this time it is Dr. Scarboro. We have just finished our first practice week of the BSG (Business Strategy Game) in his Strategic Management course. Now, if you have not tried this, it is AWESOME. As a corporate executive, I really appreciate the honing of my skills […]
